Fidelity Bank unveils 7-point agenda

The first female Chief Executive Officer of Fidelity Bank, Mrs Nneka Onyeali-Ikpe, has unveiled a seven-point agenda aimed at becoming a tier-1 bank in the country.
She said the agenda would move the bank further in its quest to become a Tier-1 bank, well-positioned to outlive competition.
Onyeali-Ikpe said the agenda focused on brand architecture, brand building and refresh, talent development and transformation, product and service delivery, agility and performance discipline, digital transformation, and regulatory compliance.
She said the bank intended to embark on an innovation drive through the implementation of new processes and techniques.
“The bank is also executing fresh ideas to ensure continuous process improvement, reduce cost to serve, increase competitiveness, improve brand recognition and value, build new partnerships and relationships, drive turnover, and increase profitability,” she said.
According to her, the company will embark on brand refresh with the aim to increase top-of-mind awareness of the Fidelity brand by external and internal stakeholders.
Onyeali-Ikpe added that the company would ensure workforce transformation to create a future readily supported by a high performing and empowered workforce.
“This will be achieved by deepening the skills and competencies of staff across the bank, entrenching a culture of high performance, and embedding new ways of working in the bank.
“So far, the commencement of capacity building training for staff and senior management training are some of the initiatives implemented.’’
Onyeali-Ikpe said that other initiatives to deepen growth include accelerated play in the SME segment, renewal of institutional banking, and drive for transaction-based propositions in corporate banking.