Uganda: World Focus Turns to Uganda’s Pearl of Africa Tourism Expo

The Uganda Tourism Board (UTB) has released details of
the programme for this year’s The Pearl of Africa Tourism Expo (POATE) that
starts with tours across the country and ends with an awards dinner.

Over 50 international trade visitors and hosted buyers
are expected for the 4th Pearl of Africa expo in Kampala, an annual tourism
event in the East African region organized by the UTB to bring together travel
agents, tour operators, hoteliers, destination managers and other service
providers in the business.

“The tourism expo will show case Uganda’s best in
culture, cuisine, nightlife, wildlife, fauna and flora” Dr Stephen
Asiimwe, UTB’s Chief Executive Officer, told the press on Monday.

Asiimwe said the expo that will run from February
23-26 will showcase the tourism and beauty of Uganda, the “Pearl of Africa” to
both Ugandans and foreign visitors. He explained that is why the theme this
year is “Rediscover The Pearl”.

Asiimwe said the expo offers a unique opportunity for
tourism businesses to meet new clients, networks, and market their services and
products.

“Like last year, we expect to host more than 50
international trade visitors & hosted buyers, who’ll traverse the Pearl of
Africa to Rediscover The Pearl accompanied by media,” Asiimwe said.

To set the stage for the expo, UTB has also organized trips
for hosted trade visitors around Uganda from February 16th to 22nd.