{"id":49585,"date":"2023-04-05T05:25:43","date_gmt":"2023-04-05T05:25:43","guid":{"rendered":"https:\/\/thefreezonechannel.com\/?p=49585"},"modified":"2023-04-05T05:25:48","modified_gmt":"2023-04-05T05:25:48","slug":"africas-phone-shipments-on-the-increase","status":"publish","type":"post","link":"https:\/\/thefreezonechannel.com\/old\/africas-phone-shipments-on-the-increase\/","title":{"rendered":"Africa&#8217;s phone-shipments on the increase"},"content":{"rendered":"<p>Shipments of smartphones that cost between $100 to $200 are on the rise in Africa, defying a general slump in shipments caused by skyrocketing inflation, global supply chain woes and economic uncertainties.<\/p>\n\n\n\n<p>The segment&#8217;s share of shipments rose from 41.6 percent in quarter 3 2022, to 43.8 percent in quarter 4 2022 as vendors raced to launch affordable smartphones with premium features targeting youthful customers.<\/p>\n\n\n\n<p>Insights from the International Data Corporation (IDC) show that while competition in the entry-level market segment heated up in 2022, incumbent (Transsion-owned) brands Tecno, Infinix and Itel lost some ground to rivals, both new and old.<\/p>\n\n\n\n<p>Transsion, the market leader with a strong portfolio of entry-level devices recorded a drop in its combined share from 47.9 percent to 43.4 percent, as second-placed Samsung gained significantly from a low of 19.6 percent.<\/p>\n\n\n\n<p>Transsion, the producer of Tecno and Infinix brands, is Africa\u2019s top maker of cell phones.<\/p>\n\n\n\n<p>&#8220;Samsung took second place with a 28.7 percent share thanks to the strong performance of its A04 model,&#8221; IDC said in its March 2023 quarterly mobile phone tracker report.<\/p>\n\n\n\n<p>A comparative analysis by research firm Canalys placed Samsung&#8217;s market share even higher at 33 percent against Transsion&#8217;s 49 percent, with Xiaomi at 6 percent and Chinese brand Realme in fourth place with 3 percent. According to Canalys, Realme recorded the largest annual growth rate of 71percent by November 2022.<\/p>\n\n\n\n<p>&#8220;We are seeing a surge in sales from our entry-level segment, a pointer that reflects a growing demand for functional devices that are also affordable,&#8221; said Realme Kenya PR &amp; Marketing Manager Mildred Agoya in a recent statement.<\/p>\n\n\n\n<p>In 2022, Realme aggressively pushed its entry-level smartphones under the brand&#8217;s C-series range in the Kenyan market. It laid out a new plan to appeal to young customers by increasing its research and development budget by 58 percent to bolster technology innovation and the quality of its affordable smartphones.<\/p>\n\n\n\n<p>More on <a href=\"https:\/\/www.theeastafrican.co.ke\/tea\/business\/tecno-infinix-battle-with-samsung-for-africa-market-4184686\">The EastAfrican<\/a><\/p>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-49585\" data-postid=\"49585\" class=\"themify_builder_content themify_builder_content-49585 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Shipments of smartphones that cost between $100 to $200 are on the rise in Africa, defying a general slump in shipments caused by skyrocketing inflation, global supply chain woes and economic uncertainties. The segment&#8217;s share of shipments rose from 41.6 percent in quarter 3 2022, to 43.8 percent in quarter 4 2022 as vendors raced [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1366,949,241],"tags":[282],"class_list":["post-49585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-economy","category-foreign","tag-phones","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Africa&#039;s phone-shipments on the increase - The Freezone Channel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thefreezonechannel.com\/old\/africas-phone-shipments-on-the-increase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa&#039;s phone-shipments on the increase - The Freezone Channel\" \/>\n<meta property=\"og:description\" content=\"Shipments of smartphones that cost between $100 to $200 are on the rise in Africa, defying a general slump in shipments caused by skyrocketing inflation, global supply chain woes and economic uncertainties. 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