{"id":38395,"date":"2021-11-25T12:01:01","date_gmt":"2021-11-25T12:01:01","guid":{"rendered":"https:\/\/thefreezonechannel.com\/?p=38395"},"modified":"2021-11-25T12:01:03","modified_gmt":"2021-11-25T12:01:03","slug":"uk-to-ban-ads-for-cosmetic-procedures-for-under-18s","status":"publish","type":"post","link":"https:\/\/thefreezonechannel.com\/old\/uk-to-ban-ads-for-cosmetic-procedures-for-under-18s\/","title":{"rendered":"UK to ban ads for cosmetic procedures for under-18s &nbsp;"},"content":{"rendered":"<p>Ads for cosmetic procedures designed to change a person\u2019s physical appearance are to be banned from targeting young people under the age of 18 in the U.K. from May next year. &nbsp;<\/p>\n\n\n\n<p>The UK Committee of Advertising Practice (CAP) made the announcement on Thursday. &nbsp;<\/p>\n\n\n\n<p>\u201cThe new rules mean companies will no longer be able to advertise procedures such as breast augmentation or reduction, abdominoplasty or tummy tucks, eyelid surgery and nose reshaping. &nbsp;<\/p>\n\n\n\n<p>\u201cAlso facelifts and hair restoration surgery will all not be advertised in television programmes likely to appeal to under-18s or in other media that aimed directly at under-18s or with a large proportion of the age group among the audience. &nbsp;<\/p>\n\n\n\n<p>\u201cThe ban also covers dermal fillers and skin rejuvenation treatments such as injectable treatments, chemical peels and laser or light treatments and teeth whitening products,\u201d the committee stated. &nbsp;<\/p>\n\n\n\n<p>The new rules follow a consultation in response to concerns about the potential harm of advertising cosmetic interventions to children and young people. &nbsp;<\/p>\n\n\n\n<p>Harm such as body image pressures and mental health issues, as well as the risks and potential complications of the procedures. &nbsp;<\/p>\n\n\n\n<p>The committee said evidence contributed to an \u201cever clearer picture\u201d that children and young people were vulnerable to body image pressures. &nbsp;<\/p>\n\n\n\n<p>That negative body image perceptions were prevalent among those groups, which could have an impact on their self-esteem, well-being and mental health. &nbsp;<\/p>\n\n\n\n<p>\u201cBecause of the inherent risks of cosmetic intervention procedures and the potential appeal of these services to young people struggling with body confidence issues. &nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s important we set the bar necessarily high in terms of marketing. &nbsp;<\/p>\n\n\n\n<p>\u201cThe new rules will ensure ads can\u2019t be targeted at under-18s and where children and young people do see them. &nbsp;<\/p>\n\n\n\n<p>\u201cOur strict content rules mean the ads can\u2019t mislead or otherwise exploit the vulnerabilities of their audience,\u201d CAP director, Shahriar Coupal, said. &nbsp;<\/p>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-38395\" data-postid=\"38395\" class=\"themify_builder_content themify_builder_content-38395 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Ads for cosmetic procedures designed to change a person\u2019s physical appearance are to be banned from targeting young people under the age of 18 in the U.K. from May next year. &nbsp; The UK Committee of Advertising Practice (CAP) made the announcement on Thursday. &nbsp; \u201cThe new rules mean companies will no longer be able [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":38396,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[241,296],"tags":[],"class_list":["post-38395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foreign","category-social-economic","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK to ban ads for cosmetic procedures for under-18s &nbsp; - The Freezone Channel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thefreezonechannel.com\/old\/uk-to-ban-ads-for-cosmetic-procedures-for-under-18s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK to ban ads for cosmetic procedures for under-18s &nbsp; 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