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New Platform Opens for Entrepreneurs In West Africa

SuguLab
SuguLab, a complementary
entrepreneurial service that will be offered to start-ups and SMEs operating in
West Africa, particularly Mali, Cote d’Ivoire and Sénégal, has officially been
launched.

SuguLab will assist
companies that are legally registered, that have a minimum of 2 years of
existence and have an innovative business model with strong job creation
potential that aims to provide a solution for the poor. Whether you are trying
to identify potential investors, expand to a new market or raise financing,
SuguLab will assist. Focus will be on SME’s with founders aged 40 and below,
that are confronted to a specific challenge.

SuguLab was launched by Suguba, a Malian-based
regional platform that fosters entrepreneurship and regional integration.
Suguba aims to become the first sustainable, regionally connected network of
locally-run communities, workspaces and programs.

Suguba co-founder Issam
Chleuh said: “Suguba’s vision is to support and scale the impact of SMEs and
entrepreneurs across Francophone West Africa.”Entrepreneurs and SMEs in West
African countries such as Mali, Senegal and Cote d’Ivoire play a pivotal role
in driving economic growth, creating jobs, and engineering solutions to various
development challenges. However, there is a lack of access to expertise,
advisory support, networks, and financial resources needed to start new
ventures. The key gap is sustainability and replicability of the SMEs while at
the same time, capacity-building services for SMEs in the region are scarce and
rarely sustainable.

More money is flowing into impact investing, yet
many entrepreneurs creating companies that serve the poor still find it
difficult to raise capital and reach specific operational objectives. Also, out
of the $366M that African start-ups raised in 2016, only 10% went to
Francophone countries. Suguba intends to close this gap by launching SuguLab.

Through SuguLab, one of
the Suguba co-founders will personally work with entrepreneurs to assist them
reach their business objective over a period of 6 months.

Suguba co-founder
Fayelle Ouane said: “We will use our deep investor network, our investing
experience and our general management experience to enable you to accelerate
your performance.”

“Once we receive your
specific goal and gather initial information about your company, we will
develop a targeted and personalized program for you. We will be available to
interact regularly to follow up on the plan we will have developed and check on
progress. The collaboration will end once the milestone has been reached.”

Zabbaan from Mali and
Aywajieune from Senegal are the first two start-ups participating in SuguLab.

Culled from

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